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Why the Playbook works for Key Account Education
Focus on the product's key difference so it
can be repeated
Highly Visual for fast understanding & better recall
Simplify support to 1-2 min measurable conversations
Case Study
Providing post sale support and education to key accounts
“We want our customers to
see us as experts who can
recommend great products and
show how to use them!”
Tanya Walker
QLD Key Account Manger & State Chef
2000+ Key Customers Educated
Teaching chefs
How to get consistent
Results using their
Products is essential
To growing key
Accounts
Sharing expertise and building strong customer connections
in less than 20 seconds using Pitch Pocket Cards
Outcomes
Outcome 1
Outcome 2
Outcome 3
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