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Telling authentic stories had an impact unlike anything Real Pet Food Co has ever done before

Frontline staff who didn't know much about the products are now educated in detail

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Using experts to educate frontline staff equips them to understand the products better  

In just 3 months Real Pet Food Co created

1300+ brand advocates across Australia 

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70%

87%

50%

Watched Video 

Message

Watched within the first 5 minutes

Activated the call-to-action

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