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Telling authentic stories had an impact unlike anything Real Pet Food Co has ever done before
Frontline staff who didn't know much about the products are now educated in detail
Using experts to educate frontline staff equips them to understand the products better
In just 3 months Real Pet Food Co created
1300+ brand advocates across Australia
70%
87%
50%
Watched Video
Message
Watched within the first 5 minutes
Activated the call-to-action
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