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KEY CUSTOMER EXPLAINER VIDEOS

Technological & societal changes in addition to the COVID-19 outbreak has meant traditional forms of communication are less & less effective.

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However by implementing minor changes to reengage with customers, suppliers are able to:

Increased stock weight

Less out of stock

Customers acting as a partner

BARRIERS FOR EFFECTIVE COMMUNICATION

Reduced face-to-face customer interaction

Increased Zoom fatigue

At the same time as it has become harder to meet with customers face-to-face, a sharp uptake in virtual meetings has has reduced the effectiveness of video conferencing.

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This is limiting the ways that supplier can stay connected with their customers, leading to:

  • Loss of customer loyalty
     

  • Less informal customer time
     

  • Reduced shared excitement

KEY CUSTOMER EXPLAINER VIDEOS

The rapid adoption of mobile video present an opportunity to utilise short sharp content to enhance communication

Communicating essential information

60 sec video

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Customer tool

Easily shared

Key to success is in adapting the message for relevant audience

Buyer | Management team

SOLUTION OUTCOMES

Increased stock weight

Less out of stock

Customers acting as a partner

KEY CUSTOMER PACKAGE

KEY CUSTOMER
EXPLAINER VIDEOS

1 x Buyer/Management Team

1 x Field/Ground Staff

4

x

for use over a
12 month period

$15,000 exc GST

" We are directing all short form customer video communication through Pitch Pocket, having one global supplier makes our comms consistent & makes it easy to create best practice "

Martijn Martens

Category Development Manager  |

FOH | Unilever

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