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REENGAGING B2B CUSTOMERS IN 2021
Technological & societal changes in addition to the COVID-19 outbreak has meant traditional forms of communication are less & less effective.
However by implementing minor changes to reengage with customers, suppliers are able to:
Increased stock weight
Less out of stock
Customers acting as a partner
BARRIERS FOR EFFECTIVE COMMUNICATION
Reduced face-to-face customer interaction
Increased Zoom fatigue
At the same time as it has become harder to meet with customers face-to-face, a sharp uptake in virtual meetings has has reduced the effectiveness of video conferencing.
This is limiting the ways that supplier can stay connected with their customers, leading to:
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Loss of customer loyalty
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Less informal customer time
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Reduced shared excitement
B2B EXPLAINER VIDEOS
The rapid adoption of mobile video present an opportunity to utilise short sharp content to enhance communication
Communicating essential information
60 sec video
Customer tool
Easily shared
Key to success is in adapting the message for relevant audience
SOLUTION OUTCOMES
Increased stock weight
Less out of stock
Customers acting as a partner
Pitch Pocket Costs & Inclusions
" We are directing all short form customer video communication through Pitch Pocket, having one global supplier makes our comms consistent & makes it easy to create best practice "
Martijn Martens
Category Development Manager |
FOH | Unilever
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