REENGAGING B2B CUSTOMERS IN 2021
Technological & societal changes in addition to the COVID-19 outbreak has meant traditional forms of communication are less & less effective.
However by implementing minor changes to reengage with customers, suppliers are able to:
Increased stock weight
Less out of stock
Customers acting as a partner
BARRIERS FOR EFFECTIVE COMMUNICATION
Reduced face-to-face customer interaction
Increased Zoom fatigue
At the same time as it has become harder to meet with customers face-to-face, a sharp uptake in virtual meetings has has reduced the effectiveness of video conferencing.
This is limiting the ways that supplier can stay connected with their customers, leading to:
Loss of customer loyalty
Less informal customer time
Reduced shared excitement